BEGIN:VCALENDAR
VERSION:2.0
X-WR-CALNAME:SxSW
PRODID:-//Apple Computer\, Inc//iCal 1.5//EN
X-WR-RELCALID:9D6515A0-8EE2-11D9-A799-000A95AB7546-CALP
X-WR-TIMEZONE:Europe/London
CALSCALE:GREGORIAN
BEGIN:VTIMEZONE
TZID:US/Central
LAST-MODIFIED:20050510T123236Z
BEGIN:STANDARD
DTSTART:20041031T070000
TZOFFSETTO:-0600
TZOFFSETFROM:+0000
TZNAME:CST
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20050403T020000
TZOFFSETTO:-0500
TZOFFSETFROM:-0600
TZNAME:CDT
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
LOCATION:Austin Convention Centre
DTSTAMP:20050308T121447Z
UID:5A45AF06-8EE3-11D9-A799-000A95AB7546-RID
DTSTART;TZID=US/Central:20050313T140000
SUMMARY:Keynote Speaker: Malcolm Gladwell keynote
DTEND;TZID=US/Central:20050313T145000
DESCRIPTION:The author of \"Blink: The Power of Thinking Without Thinkin
 g\" and \"The Tipping Point\,\" Gladwell and his writing have always had
  a special appeal to the web community.
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=US/Central:20050313T113000
LOCATION:Austin Convention Centre
SUMMARY:The New New Economy: Is 2005 the Next 1997?
UID:DC52720E-8EE3-11D9-A799-000A95AB7546-RID
DTSTAMP:20050308T121438Z
DURATION:PT1H
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=US/Central:20050312T200000
SUMMARY:Kings of Leon
URL;VALUE=URI:http://www.lazonarosa.com/
UID:CD55FB38-8F30-11D9-A799-000A95AB7546-RID
DTSTAMP:20050308T113925Z
DURATION:PT3H30M
END:VEVENT
BEGIN:VEVENT
LOCATION:frog design (804 Congress)
DTSTAMP:20050308T113919Z
UID:D3E5D9EA-8F30-11D9-A799-000A95AB7546-RID
URL;VALUE=URI:http://2005.sxsw.com/interactive/evening_events/
DTSTART;TZID=US/Central:20050312T200000
SUMMARY:Opening Party
DTEND;TZID=US/Central:20050312T220000
DESCRIPTION:The Official SXSW Interactive Festival Opening Party occurs 
 on Saturday evening\, March 12. The Opening Party provides your first bi
 g opportunity to hob-nob with your fellow attendees in a relaxed atmosph
 ere. The location for this get-together is frog design\, site of some of
  the most spectacular evening events of SXSW past. Stay tuned for more i
 nformation on the theme of the 2005 party. The Opening Party is co-prese
 nted by Playlist Magazine and frog design.\n
END:VEVENT
BEGIN:VEVENT
DURATION:PT50M
LOCATION:Room 17AB
DTSTAMP:20050308T121614Z
UID:2AB0E1BC-8F31-11D9-A799-000A95AB7546-RID
URL;VALUE=URI:http://2005.sxsw.com/interactive/conference/panels/?action
 =show&id=IAP0051
DTSTART;TZID=US/Central:20050314T140000
SUMMARY:Keynote Interview: Ana Marie Cox
DESCRIPTION:Hear the sharp-witted voice behind wonkette give her analysi
 s of blogs\, the traditional media\, Washington DC\, sexy Republican int
 erns\, Karl Rove and Hollywood. Interview conducted by Evan Smith of Tex
 as Monthly Magazine.\n\nAna Marie Cox  Editor  Wonkette\nEvan Smith  Edi
 tor  Texas Monthly
END:VEVENT
BEGIN:VEVENT
DURATION:PT50M
LOCATION:Room 17AB
DTSTAMP:20050308T121610Z
UID:2EDF3DDC-8F31-11D9-A799-000A95AB7546-RID
URL;VALUE=URI:http://2005.sxsw.com/interactive/conference/panels/?action
 =show&id=IAP0030
DTSTART;TZID=US/Central:20050315T140000
SUMMARY:Keynote Conversation: Alex Steffen + Bruce Sterling
DESCRIPTION:Steffen and Sterling have some pretty strong ideas about how
  new technology can positively impact the future of the planet. Listen t
 o their vision of a greener tomorrow.\n\nAlex Steffen  Editor  Worldchan
 ging.com\nBruce Sterling    Writer\n
END:VEVENT
BEGIN:VEVENT
DURATION:PT1H
LOCATION:Room 17AB
DTSTAMP:20050308T114006Z
UID:356B0540-8F31-11D9-A799-000A95AB7546-RID
URL;VALUE=URI:http://2005.sxsw.com/interactive/conference/panels/?action
 =show&id=IAP0087
DTSTART;TZID=US/Central:20050313T170000
SUMMARY:How to Build Your Brand with Blogs
DESCRIPTION:Blogging experts discuss how they have built and extended th
 eir brands through the power of personal publishing.\n\nJason Fried  Own
 er  37signals\nDL Byron  Principal  Texturadesign Inc\nMolly Holzschlag 
  Pres  Molly.com Inc\nJim Coudal  Pres  Coudal Partners\nRobert Scoble  
   Microsoft\n
END:VEVENT
BEGIN:VEVENT
DURATION:PT1H
LOCATION:Room 16B
DTSTAMP:20050308T114054Z
UID:3AC75802-8F31-11D9-A799-000A95AB7546-RID
URL;VALUE=URI:http://2005.sxsw.com/interactive/conference/panels/?action
 =show&id=IAP0056
DTSTART;TZID=US/Central:20050314T153000
SUMMARY:Startupland: A How-to Guide to Starting Your Own Company
DESCRIPTION:Want to start your own Internet company? Hear what they do n
 ot teach in school from experienced hands. Are you sure you want to do t
 his?\n\nTim Ziegler  heavy  Mighty Man Design Company\nMellie Price  Fou
 nder and Pres  Front Gate Tickets\n
END:VEVENT
BEGIN:VEVENT
LOCATION:Downtown Hilton Hotel (500 E 4th St)
DTSTAMP:20050309T100241Z
UID:52F46CDD-8F31-11D9-A799-000A95AB7546-RID
URL;VALUE=URI:http://2005.sxsw.com/interactive/evening_events/
DTSTART;TZID=US/Central:20050313T180000
SUMMARY:2005 SXSW Web Awards Ceremony
DTEND;TZID=US/Central:20050313T203000
DESCRIPTION:The Web Awards Ceremony is the centerpiece of evening events
  at the SXSW Interactive Festival. For 2005\, we'll have a new and impro
 ved pre-party food and beverage setup. The ceremony itself will also hav
 e a slightly different flavor as compared to past events\, as standup co
 median and former \"Unscrewed with Martin Sargent\" co-host Laura Swishe
 r will bring her wacky sense of humor to the role of emcee. The SXSW Web
  Awards are presented by Style Master.
END:VEVENT
BEGIN:VEVENT
DURATION:PT2H30M
LOCATION:The Cedar Door (201 Brazos St)
DTSTAMP:20050308T114017Z
UID:5721FA06-8F31-11D9-A799-000A95AB7546-RID
URL;VALUE=URI:http://2005.sxsw.com/interactive/evening_events/
DTSTART;TZID=US/Central:20050313T213000
SUMMARY:Pluck Web Awards After Party
DESCRIPTION:Do you consider yourself interactive? Then you'll love to Pl
 uck! Whether you blog\, publish or just consume\, Pluck can help you do 
 it better. Party with us at Cedar Door on 2nd and Brazos Sunday night af
 ter the Web Awards -- or just get Pluck yourself at www.pluck.com.
END:VEVENT
BEGIN:VEVENT
DURATION:PT2H30M
LOCATION:Club DeVille at 900 Red River\, Austin\, TX
DTSTAMP:20050308T114110Z
UID:5B31176A-8F31-11D9-A799-000A95AB7546-RID
URL;VALUE=URI:http://www.nickfinck.com/events.html#austinf2f
DTSTART;TZID=US/Central:20050314T213000
SUMMARY:South by Southwest F2F in Austin
DESCRIPTION:Digital Web Magazine are proud to present the fourth annual 
 Face To Face (F2F) during the South by Southwest Interactive Festival in
  Austin\, Texas.\n\nThis F2F is open to the public. Join us for a chance
  to meet other IA\, UX and web professionals within the Austin area and 
 beyond. This is a social event filled with good times and networking\, s
 o please be prepared to mingle. The event itself is a combination of fou
 r different activities:\n\nThe annual AIfIA F2F gathering\nThe first ann
 ual UXnet gathering\nThe annual Digital Web Magazine\nNick Finck's birth
 day celebration
END:VEVENT
BEGIN:VEVENT
DURATION:PT4H
LOCATION:American Legion Hall of Honor (2201 Veterans Drive
DTSTAMP:20050308T114135Z
UID:5F503D7C-8F31-11D9-A799-000A95AB7546-RID
DTSTART;TZID=US/Central:20050315T190000
SUMMARY:Bruce Sterling / SXSW Interactive Festival Closing Party\n
DESCRIPTION:Be sure to stick around on Tuesday evening for the Bruce Ste
 rling / SXSW Interactive Festival Closing Party. Sterling's massive\, en
 d-of-SXSW blowouts are legendary\, providing attendees a unique atmosphe
 re to re-hash the good\, the band\, and the ugly of SXSW. The 2005 event
  looks to elevate this tradition to an entirely new level. The Bruce Ste
 rling / SXSW Interactive Festival Closing Party is presented by Wired Ma
 gazine.
END:VEVENT
BEGIN:VEVENT
DURATION:PT3H
LOCATION:Lucky Lounge (209 A W 5th St)
DTSTAMP:20050308T114130Z
UID:64107F4F-8F31-11D9-A799-000A95AB7546-RID
DTSTART;TZID=US/Central:20050315T170000
SUMMARY:Porn Music Happy Hour\n
DESCRIPTION:What better way to celebrate SXSW than by listening to porno
  soundtracks and savoring sexy visuals? fluffertraX and BowChica Mobile 
 proudly present the fifth annual Porn Music Happy Hour. Party favors and
  prizes will be served\, along with special treats from Forbidden Fruit.
  Expect the unexpected at Lucky Lounge. Bow chica wow-wow!
END:VEVENT
BEGIN:VEVENT
DURATION:PT1H
LOCATION:Room 16B
DTSTAMP:20050308T121600Z
UID:6AF94299-8F31-11D9-A799-000A95AB7546-RID
URL;VALUE=URI:http://2005.sxsw.com/interactive/conference/panels/?action
 =show&id=IAP0019
DTSTART;TZID=US/Central:20050315T100000
SUMMARY:Typography for the Screen
DESCRIPTION:Designers and developers cannot solve problems of typography
  independently. Resolve the issues of differentiation\, accessibility an
 d readability at multiple levels while getting back to the basics.\n\nJo
 shua Darden  Type Designer  Joshua Darden Studio\nMike Davidson  Princip
 al  Mike Industries\nShaun Inman    \n\nWould also like to see Web Desig
 n 2010: What Will the Web Look Like When It Turns 20?
END:VEVENT
BEGIN:VEVENT
DURATION:PT1H
LOCATION:Room 15
DTSTAMP:20050308T113854Z
UID:95A74F3A-8F31-11D9-A799-000A95AB7546-RID
URL;VALUE=URI:http://2005.sxsw.com/interactive/conference/panels/?action
 =show&id=IAP0011
DTSTART;TZID=US/Central:20050312T170000
SUMMARY:How to Make Big Things Happen With Small Teams
DESCRIPTION:Think your small team prevents you from doing big things? Th
 ink again. A veteran of many successful projects accomplished with small
  teams shares his tips on thinking large and achieving giant results.\n\
 n\nJason Fried  Owner  37signals\n
END:VEVENT
BEGIN:VEVENT
DURATION:PT50M
LOCATION:Room 17AB
DTSTAMP:20050308T113835Z
UID:A1C23304-8F31-11D9-A799-000A95AB7546-RID
URL;VALUE=URI:http://2005.sxsw.com/interactive/conference/panels/?action
 =show&id=IAP0004
DTSTART;TZID=US/Central:20050312T140000
SUMMARY:Opening Remarks: Jeffrey Zeldman
DESCRIPTION:Join the creator of some of the web's best-known brands as h
 e welcomes attendees to the 2005 SXSW Interactive Festival and gives his
  perspectives on the current state of blogging\, design and the web stan
 dards movement.\n
END:VEVENT
BEGIN:VEVENT
LOCATION:Lucky Lounge (209 A W 5th St)
DTSTAMP:20050308T113900Z
UID:31D49328-8F32-11D9-A799-000A95AB7546-RID
DTSTART;TZID=US/Central:20050312T180000
SUMMARY:Handshake Happy Hour
DTEND;TZID=US/Central:20050312T200000
DESCRIPTION:Milkshake Media and Handwire once again join forces for an u
 nforgettable Handshake Happy Hour. Join us for refreshments\, music\, si
 lly surprises and -- of course -- loads of Cheetos for the orangest hand
 shakes at all the other parties. The Lucky Lounge is just a short walk f
 rom the Austin Convention Center: walk west on 5th Street (away from the
  freeway)\, just past Congress.
END:VEVENT
BEGIN:VEVENT
LOCATION:Copa Bar (3rd & Congress)
DTSTAMP:20050308T113936Z
UID:6AD3DDBA-8F32-11D9-A799-000A95AB7546-RID
DTSTART;TZID=US/Central:20050312T220000
SUMMARY:AMODA Digital Showcase
DTEND;TZID=US/Central:20050313T020000
DESCRIPTION:AMODA presents a hi-tech lounge / art party / live music eve
 nt\, featuring video projections\, digital prints\, interactive installa
 tions\, solo laptop musicians\, DJ's\, and full bands. Musicians include
  SmashTV (Berlin\, Germany)\, Mission Giant (Denton\, TX) and many more.
  Visual artists include Justin Manor (Boston\, MA)\, Ryan Molloy (Austin
 \, TX) and many more.
END:VEVENT
BEGIN:VEVENT
DURATION:PT2H
LOCATION:The Red Eyed Fly (715 Red River)
DTSTAMP:20050308T114104Z
UID:2218C273-8F33-11D9-A799-000A95AB7546-RID
URL;VALUE=URI:http://2005.sxsw.com/interactive/evening_events/
DTSTART;TZID=US/Central:20050314T180000
SUMMARY:Vox Nox / The 'B' Side of Technnology
DESCRIPTION:Tune in to Voices that Matter as your favorite technology gu
 rus - New Riders authors Jeffrey Zeldman\, Molly Holzschlag\, Christina 
 Wodtke\, Carrie Bickner\, Curt Cloninger\, Eric Meyer\, and Charles Wyke
 -Smith - play their 'B' sides. It's an evening of personal expression on
 stage\, and the first drink is on us. Admission $5\, badgeholders enter 
 free.
END:VEVENT
BEGIN:VEVENT
DURATION:PT1H
LOCATION:Room 17AB
DTSTAMP:20050308T121506Z
UID:B77666E8-8F33-11D9-A799-000A95AB7546-RID
URL;VALUE=URI:http://2005.sxsw.com/interactive/conference/panels/?action
 =show&id=IAP0040
DTSTART;TZID=US/Central:20050314T100000
SUMMARY:Does Design Matter?
DESCRIPTION:If an ugly\, visually incoherent website can succeed while a
 n expertly designed one fails\, does design as we know it matter on the 
 web?\n\nJeffrey Zeldman  Founder  Happy Cog Studios\nJason Santa Maria  
   \nJoe Clark    \nKelly Goto  Principal  gotomedia\n
END:VEVENT
BEGIN:VEVENT
DURATION:PT30M
LOCATION:Room Day Stage
DTSTAMP:20050308T121537Z
UID:C2765A54-8F33-11D9-A799-000A95AB7546-RID
URL;VALUE=URI:http://2005.sxsw.com/interactive/conference/panels/?action
 =show&id=IAP0044
DTSTART;TZID=US/Central:20050314T123000
SUMMARY:The Bloggies
DESCRIPTION:The Bloggies are publicly-chosen awards honoring weblogs\, w
 eblog writers and those related to weblogs in 30 unique categories. Be t
 here live and in person to see who which sites win in 2005!\n\nNikolai N
 olan 
END:VEVENT
BEGIN:VEVENT
DURATION:PT1H
LOCATION:Room 15
DTSTAMP:20050308T114059Z
UID:CD67D85C-8F33-11D9-A799-000A95AB7546-RID
URL;VALUE=URI:http://2005.sxsw.com/interactive/conference/panels/?action
 =show&id=IAP0052
DTSTART;TZID=US/Central:20050314T170000
SUMMARY:Design Eye for the Idea Guy
DESCRIPTION:Look on as Design Fab Five redesigns one of the blogosphere'
 s more vocal design provocateurs. Who is it? It's a surprise!\n\nAndrei 
 Herasimchuk  Principal  Involution Studios\nCameron Moll    \nKeith Robi
 nson    \nRyan Sims    \nPaul Nixon \n\nWould also like to see How to Tr
 ick-Out Your Blog
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=US/Central:20050312T153000
SUMMARY: How to Get the Most Out of SXSW
UID:9415ADDE-8F34-11D9-A799-000A95AB7546-RID
DTSTAMP:20050308T113842Z
DURATION:PT1H
END:VEVENT
BEGIN:VEVENT
DURATION:PT45M
LOCATION:Room Day Stage
DTSTAMP:20050308T121443Z
UID:F947CA9D-8F34-11D9-A799-000A95AB7546-RID
URL;VALUE=URI:http://2005.sxsw.com/interactive/conference/panels/?action
 =show&id=IAP0070
DTSTART;TZID=US/Central:20050313T131500
SUMMARY:Media Swap
DESCRIPTION:Share music\, video clips\, feeds\, tips\, tricks and lifeha
 cks with fellow SXSWers in this media feeding frenzy. Bring your laptop\
 , memory stick and prepare to infoload. All your hard drive belong to us
 .\n\n\nKevin Smokler  Writer  \n
END:VEVENT
BEGIN:VEVENT
DURATION:PT1H
LOCATION:Room 18A
DTSTAMP:20050308T121428Z
UID:22181FD2-8F35-11D9-A799-000A95AB7546-RID
DTSTART;TZID=US/Central:20050313T100000
SUMMARY:DIY Now\, or Someone Else Will
DESCRIPTION:Do you have certain web skills and know other developers wit
 h complementary skills? You are only a good idea away from having a succ
 essful website. In these days of $10/month full feature shared hosting\,
  $7 domain purchases\, easy and inexpensive eCommerce hooks\, open APIs 
 and the plethora of highly evolved open-source tools\, doing it yourself
  has never been easier. Whether your goal is to create art\, tools\, or 
 the next big thing\, the opportunities are expansive and the benefits mu
 ltifold when you do it yourself.
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=US/Central:20050313T153000
SUMMARY: We the Media: Dan Gillmor Presentation
UID:4E0725F7-8F35-11D9-A799-000A95AB7546-RID
DTSTAMP:20050308T114000Z
DESCRIPTION:Gillmor's new book explains how grassroots journalists are d
 ismantling Big Media's monopoly on the news\, transforming it from a lec
 ture to a conversation. Hear the author explain his ongoing insights on 
 this historic transition of power.
DURATION:PT1H
END:VEVENT
BEGIN:VEVENT
DURATION:PT1H
LOCATION:Room 17AB
DTSTAMP:20050308T121605Z
UID:A3A6A86A-8F35-11D9-A799-000A95AB7546-RID
URL;VALUE=URI:http://2005.sxsw.com/interactive/conference/panels/?action
 =show&id=IAP0048
DTSTART;TZID=US/Central:20050314T113000
SUMMARY:How to Inform Design: How to Set Your Pants on Fire
DESCRIPTION:\nExamine the relationship between quantitative and qualitat
 ive data gathering\, learn what these methods are and why they are impor
 tant to the UCD process.\n\nNick Finck  Publisher  Digital Web Magazine\
 nJeffrey Veen  Founder  Adaptive Path\nKit Seeborg  Principal  Design Fo
 r ROI\n
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=US/Central:20050315T113000
SUMMARY: How to Leverage Decentralized Social Networks
UID:DD18E3B9-8F35-11D9-A799-000A95AB7546-RID
DTSTAMP:20050308T121557Z
DESCRIPTION:A panel of experts on social network theory and practice deb
 ate the growing decentralization of social networks and what to do about
  it as they deconstruct the \"social software\" hype while providing con
 structive suggestions and examples. Examine the XHTML Friends Network (i
 nvented at SXSWi 2003) as an example of simple\, user-centered technolog
 y that has turned the blogosphere into a giant decentralized social netw
 ork.
DURATION:PT1H
END:VEVENT
BEGIN:VEVENT
DURATION:PT1H
LOCATION:Room 17AB
DTSTAMP:20050308T114125Z
UID:1F012BBB-8F36-11D9-A799-000A95AB7546-RID
URL;VALUE=URI:http://2005.sxsw.com/interactive/conference/panels/?action
 =show&id=IAP0034
DTSTART;TZID=US/Central:20050315T153000
SUMMARY:Spam\, Trolls\, Stalkers: The Pandora's Box of Community
DESCRIPTION:Easy online communication has opened the gates to parasites 
 who do not care about your creation and may want to destroy it. How can 
 you mitigate their effect?\n\nJay Allen  Prod Mgr of Movable Type  Six A
 part\nElizabeth Lawley  Professor  RIT\nCameron Barrett    BlogLabs Inc\
 nJason Kottke  Writer/Editor  kottke.org\nSteven Champeon  CTO  hesketh.
 com/Inc\n
END:VEVENT
BEGIN:VEVENT
DURATION:PT1H
LOCATION:Room 16A
DTSTAMP:20050308T113817Z
UID:31637D8F-8F4F-11D9-A799-000A95AB7546-RID
DTSTART;TZID=US/Central:20050312T100000
SUMMARY:The Imagination Challenge: Points of Departure for Design in the
  Knowledge Age
DESCRIPTION:Carl Jung wrote\, \"the creation of something new is not acc
 omplished by the intellect\, but by the play instinct acting from inner 
 necessity.\" If we look at the challenge of product development in the I
 ndustrial Age it was\, at its best\, essentially one of transcending the
  limits of technology: either the capacity of the machine to make art\, 
 or the limits of the material and the limits of the mechanical component
 s. All of these were technical limits\, which were transcended in time b
 y innovation. In the Knowledge Age\, the post-industrial development mod
 el calls for understanding and mapping behavior -- understanding equally
  the limits of knowledge and wisdom as well as the limits of people and 
 the environment. Not being technical in nature\, this is a challenge to 
 the limits of our own imagination. How can this challenge be addressed? 
 Where does creativity reside? What are the triggers to human imagination
 ?
END:VEVENT
BEGIN:VEVENT
DURATION:PT1H
LOCATION:Room 18A
DTSTAMP:20050308T121433Z
UID:98F6C84C-8F51-11D9-A799-000A95AB7546-RID
DTSTART;TZID=US/Central:20050313T113000
SUMMARY:How to Leverage Solipsism
DESCRIPTION:Monolithic\, overarching imposed systems rarely provide full
  support for the range of use and users that these systems are intended 
 to serve. Networked software should be smarter\, taking advantage of use
 rs' behaviors to evolve a system keenly adapted to actual use\, not just
  intent. We are currently in a special moment\, witnessing the developme
 nt of systems that are beginning to demonstrate the power of this approa
 ch. Whether it is through passive tracking\, such as purchase histories 
 on Amazon\, or explicit tagging of content\, such as bookmarks on del.ic
 io.us and photos on Flickr\, websites are increasingly taking advantage 
 of the aggregation of individual behavior to improve the utility\, usabi
 lity and desirability of their systems. Drawing on a range of perspectiv
 es\, this session will address the intersection of the personal and glob
 al\, the tensions that exist and the opportunities they afford.
END:VEVENT
BEGIN:VEVENT
LOCATION:Brush Square Park North Tent
DTSTAMP:20050309T100129Z
UID:BE4CF425-9081-11D9-9598-000A95AB7546-RID
URL;VALUE=URI:http://www.sukonthis.co.uk/
DTSTART;TZID=US/Central:20050317T120000
SUMMARY:British BBQ & Reception
DTEND;TZID=US/Central:20050317T153000
DESCRIPTION:Meet the British delegates for BBQ\, beer and great music fr
 om:\n\n12.30 - James Blunt \n13.10 - Amy Smith\n13.50 - Rachel Fuller\n1
 4.30 - Embrace
END:VEVENT
END:VCALENDAR